Traffic Safety Culture

The aim of this study is to investigate the relationship between drivers’ traffic safety culture and perceptions towards risky driving behaviors and enforcement of traffic safety laws in Canada. Canada is a country with diverse driver population (e.g., driver background, ethnicity, attitude, education, . . .). Several studies in recent years have identified that personal attributes and cultural background of drivers influence their attitudes towards traffic safety and its governing regulations. The federal, provincial, and territorial governments in Canada are focusing on improving transportation infrastructure in an effort to improve overall safety of road users. However, road safety is significantly affected by drivers’ perception of traffic safety in addition to road infrastructure conditions. The study aims to evaluate traffic safety culture of Canadian drivers and compare the results with those observed in other countries. This study is part of a larger collaborative international study conducted by International Association of Traffic and Safety Sciences (IATSS) in Japan. The results will complement similar traffic safety culture studies conducted in China, Japan, UK, and Qatar, and provides an opportunity to conduct a comparative study between Canada and other countries.